Owners of small business spend most of their time on routine tasks. Because of this, they often forget to think of the new ways of growing the business. Nevertheless, growth is essential for maintaining a stable place in the market. So, what is the best way to deal with the lack of time? You might want to start with the following steps.
Automate time-consuming processes
Automating tasks allows you to grow faster. Start with marketing and sales.
For example, automating your email marketing would allow you to make time for new creative tasks. Alternatively, if we talk about sales, more free time will permit finding new clients.
Use social media wisely
Many small businesses try very hard using all social networks at once. But, in most cases, you just spend a large proportion of your funds while getting no real result. To start using marketing tools correctly, you need to get to know your target audience first. For example, you do not need to use Snapchat if your audience’s average age is above 50 years; or, Instagram might not be your first choice if you sell complex technological solutions that require to be described in great detail.
Use organic sales
Despite the abundance of advertising opportunities online, people like to make decisions independently. They want to do their own research when looking for a specific product or service and are not very happy about sponsored content. Therefore, do not forget about search engine optimization (SEO), as people tend to trust the first positions from Google search more.
Using mobile apps
Today, it is not enough to just optimize websites for mobile devices. The development of e-commerce has led businesses to start creating their own mobile apps. Nowadays, people spend more time on mobile devices than on their computers, which means it is necessary to make it easier for the client to use your services or buy your products – this would definitely help you grow your conversion rate.
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